diff --git a/backend/app/downloads/og.py b/backend/app/downloads/og.py
new file mode 100644
index 0000000..60a9590
--- /dev/null
+++ b/backend/app/downloads/og.py
@@ -0,0 +1,85 @@
+"""Server-rendered Open Graph tags for the public /watch/{token} page.
+
+The watch page is a client-side SPA, so a social crawler (facebookexternalhit, Twitterbot, …) that
+fetches /watch/{token} would otherwise only see the generic index.html — a blank/greyed link card.
+This injects per-video OG/Twitter tags into the served HTML so a shared link unfurls with the
+video's title, channel and thumbnail. Real browsers ignore the extra tags and hydrate the SPA as
+usual. Password-protected / expired / invalid links fall back to the generic card (no metadata leak).
+"""
+import html
+import re
+from pathlib import Path
+
+from sqlalchemy import select
+from sqlalchemy.orm import Session
+
+from app.config import settings
+from app.downloads import links as linksmod
+from app.models import DownloadJob, DownloadLink, MediaAsset
+
+_OG_BLOCK = re.compile(r"<!--OG:START-->.*?<!--OG:END-->", re.DOTALL)
+
+
+def _tag(prop: str, content: str, attr: str = "property") -> str:
+    return f'<meta {attr}="{prop}" content="{html.escape(content, quote=True)}" />'
+
+
+def _watch_tags(token: str, db: Session) -> str | None:
+    """Build the OG/Twitter meta block for a watch token, or None to keep the generic card."""
+    link = db.execute(
+        select(DownloadLink).where(DownloadLink.token == token)
+    ).scalar_one_or_none()
+    if link is None or linksmod.is_expired(link):
+        return None
+    url = f"{settings.app_base}/watch/{token}"
+    if link.password_hash:
+        # Password-gated: don't leak the title/thumbnail in the unfurl.
+        return "\n    ".join(
+            [
+                "<title>Siftlode</title>",
+                _tag("og:title", "Password-protected video"),
+                _tag("og:description", "Shared via Siftlode"),
+                _tag("og:type", "video.other"),
+                _tag("og:url", url),
+                _tag("og:site_name", "Siftlode"),
+            ]
+        )
+    job = db.get(DownloadJob, link.job_id)
+    asset = db.get(MediaAsset, job.asset_id) if job and job.asset_id else None
+    if job is None or asset is None or asset.status != "ready":
+        return None
+    title = (job.display_name or asset.title or "Video").strip()
+    channel = (job.display_uploader or asset.uploader or "").strip()
+    image = asset.thumbnail_url  # already an absolute (youtube/fb) URL, or None
+    tags = [
+        f"<title>{html.escape(title)}</title>",
+        _tag("og:title", title),
+        _tag("og:description", channel or "Shared via Siftlode"),
+        _tag("og:type", "video.other"),
+        _tag("og:url", url),
+        _tag("og:site_name", "Siftlode"),
+        _tag("twitter:title", title, attr="name"),
+    ]
+    if channel:
+        tags.append(_tag("twitter:description", channel, attr="name"))
+    if image:
+        # A real thumbnail → a large image card; without one, a plain (text) card is served.
+        tags.append(_tag("og:image", image))
+        tags.append(_tag("twitter:card", "summary_large_image", attr="name"))
+        tags.append(_tag("twitter:image", image, attr="name"))
+    else:
+        tags.append(_tag("twitter:card", "summary", attr="name"))
+    return "\n    ".join(tags)
+
+
+def render_watch_html(token: str, index_html: Path, db: Session) -> str | None:
+    """Return index.html with the OG block replaced for this watch token, or None to serve the
+    generic page unchanged (invalid/expired/not-ready link, or a template without the markers)."""
+    tags = _watch_tags(token, db)
+    if tags is None:
+        return None
+    text = index_html.read_text(encoding="utf-8")
+    if "<!--OG:START-->" not in text:
+        return None
+    # A function replacement avoids re.sub interpreting backslashes/group refs in `tags`.
+    return _OG_BLOCK.sub(lambda _m: tags, text, count=1)
diff --git a/backend/app/main.py b/backend/app/main.py
index bea87ee..772888a 100644
--- a/backend/app/main.py
+++ b/backend/app/main.py
@@ -20,7 +20,7 @@ if not _siftlode_logger.handlers:
 
 log = logging.getLogger("siftlode.app")
 from fastapi.middleware.cors import CORSMiddleware
-from fastapi.responses import FileResponse, JSONResponse
+from fastapi.responses import FileResponse, HTMLResponse, JSONResponse
 from fastapi.staticfiles import StaticFiles
 from starlette.middleware.sessions import SessionMiddleware
 
@@ -178,6 +178,21 @@ async def index() -> FileResponse:
     return FileResponse(INDEX_HTML, headers=INDEX_HEADERS)
 
 
+@app.get("/watch/{token}")
+async def watch_page(token: str):
+    """Serve the SPA for a public share link, but with per-video Open Graph tags injected so the
+    link unfurls richly (title/channel/thumbnail) in Messenger/social crawlers. A real browser
+    ignores the extra tags and hydrates WatchPage as usual; invalid/expired/password links fall
+    back to the generic card."""
+    from app.downloads import og
+
+    with SessionLocal() as db:
+        rendered = og.render_watch_html(token, INDEX_HTML, db)
+    if rendered is None:
+        return FileResponse(INDEX_HTML, headers=INDEX_HEADERS)
+    return HTMLResponse(rendered, headers=INDEX_HEADERS)
+
+
 @app.get("/{full_path:path}")
 async def spa_fallback(full_path: str) -> FileResponse:
     # Client-side routes fall back to index.html; real API/asset paths are matched above.
diff --git a/frontend/index.html b/frontend/index.html
index c7ed055..39d73cb 100644
--- a/frontend/index.html
+++ b/frontend/index.html
@@ -4,17 +4,21 @@
     <meta charset="utf-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1" />
     <link rel="icon" type="image/svg+xml" href="/favicon.svg" />
+    <!-- OG:START — the server replaces this block for /watch/{token} so shared links unfurl with
+         the video's title/channel/thumbnail; every other route keeps these generic defaults. -->
+    <!--OG:START-->
     <title>Siftlode</title>
     <meta
       name="description"
-      content="Siftlode is a self-hosted, multi-user reader for your YouTube subscriptions — filter, sort, tag and search your feed, build playlists that sync both ways, and watch in a clean, ad-free interface."
+      content="A self-hosted, multi-user reader, subscription organizer and media center with download capabilities."
     />
     <meta property="og:title" content="Siftlode" />
     <meta
       property="og:description"
-      content="A self-hosted, multi-user reader for your YouTube subscriptions — filter, sort, tag and search, build two-way-syncing playlists, and watch ad-free."
+      content="A self-hosted, multi-user reader, subscription organizer and media center with download capabilities."
     />
     <meta property="og:type" content="website" />
+    <!--OG:END-->
   </head>
   <body>
     <div id="root"></div>